Use priorities to schedule the critical tests first. Assign a high priority to test cases for which a failure would have a big impact on your schedule. If one of them fails, you still have room to react. You don't want a critical test to fail days before the release date when it's too late to address the issue.
Track effort spent on test runs to better predict future workload. If you enter effort estimates and use the built-in time tracking, TestRail can automatically calculate effort estimates for future test runs. This way you can plan your schedule with far greater confidence.
Use milestone progress reports to keep stakeholders in the loop. Avoid that status meetings turn into time sinks: use TestRail's project level or milestone reports to keep meetings short and to the point. With these reports you have all key metrics on one page: the number of tests that passed, failed, were rescheduled, and how many test runs are still open.
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